Industries & Expertise
Ecommerce
With 15-years of experience in the dynamic eCommerce landscape, I possess a deep understanding of online consumer behaviour, digital marketing and omnichannel strategies. I have a proven track record of success in driving online sales growth, improving website conversion rates, and helping brands expand internationally.
FMCG
My experience encompasses customer acquisition strategies, overcoming retailer channel conflict and tactical digital marketing. I have a proven track record of success in helping FMCG brand increase market share and drive sales growth. I thrive in environments that demand agility, innovation, and a customer-centric approach.
Charities
My experience encompasses messaging strategies, navigating complex stakeholder relationships, and implementing impactful digital fundraising campaigns. I have a proven track record of success in helping non-profit organisations increase donor engagement, expand their reach, and maximise their impact.
Logistics
I specialise in devising cost reduction strategies and streamlining marketing efforts to drive quality leads and enhance sales pipeline performance. My expertise lies in identifying and implementing innovative solutions that improve overall business profitability.
International
My expertise includes developing and executing go-to-market strategies for brands entering new markets, particularly with a focus on brands entering the UK. I specialise in adapting marketing campaigns to local audiences, navigating cultural nuances, and overcoming the challenges of international expansion.
Meet David Schulhof,
Your Fractional CMO
Empowering Brands with Strategic Marketing Leadership
For 16+ years, I have been empowering businesses to unlock their full potential. My strategic marketing consultancy services cover everything from defining your digital vision to creating a scalable and measurable marketing activation plan . Let me help you achieve sustainable, long-term growth. From one-off projects to full-time fractional marketing director, I can help.
If you have never worked with a Fractional CMO before, check out my FAQs here.
Snapshot of my strategic client experience
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Key things I help brands with
Strategy
I help brands tackle a wide range of marketing challenges, including:
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Marketing strategy development: A well oiled marketing machine needs a detailed vision and plan to feed from.
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Refining and defining client journeys and positioning: Deepening your understanding of client needs and tailoring your marketing efforts accordingly.
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Unlocking growth and scalability: Identifying the right marketing channels and implementing an effective measurement strategy.
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Building a marketing team for the future: Enhancing your existing team with marketing leadership and mentorship.
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Marketing activation plan and budget management: Defining where to invest your budget and how to join the dots up and down your marketing funnel.
Activation Plan
My process for a successful marketing activation plan:
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Define your marketing goals: Clearly outline your objectives and how to measure its success from brand awareness to driving sales revenue.
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Identify your target audiences: Understanding your customers and how they engage with your business and competitors today.
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Marketing analysis: Who are your competitors and what can we learn from there activity to identify gaps and opportunities for success.
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Creating and documenting a plan: Creation of a winning activation plan that leverages the right marketing channels with the right tactics.
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Execution oversight: Oversee the implementation of your activation plan, ensuring on time delivery, budget management and maximising impact.
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Measure, Optimise, Measure, Optimise: Tracking the right metrics across your marketing activity to enable quick data driven decisions.
